Generic prompts produce generic content. If you type "write a blog post about productivity" into ChatGPT, you'll get something technically correct and completely forgettable. The fix isn't a better AI — it's a better brief. The prompts below are designed to produce content that sounds like a real person wrote it, not a machine doing its best impression of one.
Blog Post Writing Prompts
Use these to create first drafts, outlines, and headlines that are specific enough to actually be useful.
Write a 1,000-word blog post targeting the keyword '[keyword]' for an audience of [audience]. Lead with a counterintuitive insight, not a definition.
Example use: "...keyword 'email marketing tips'...audience of e-commerce founders who've tried email before and are frustrated it hasn't worked."
Create a detailed outline for a blog post titled '[title]'. Include an attention-grabbing hook, 4–5 H2 sections, a key takeaway per section, and a CTA.
Rewrite this section so it sounds like a knowledgeable friend explaining it over coffee, not a textbook: [paste section]
This is the fastest way to fix AI-sounding content.
Write 10 headline variations for a post about [topic]. Include question formats, number formats, and contrarian angles.
Add a specific example, case study, or anecdote to this paragraph to make it more credible and memorable: [paste paragraph]
Social Media Caption Prompts
Each platform has a different tone. These prompts are calibrated for where the content will actually live.
Twitter / X
- Write a thread (8–10 tweets) breaking down [topic] for [audience]. First tweet must create a strong reason to read on. No emojis.
- Write a single high-engagement tweet about [insight] that ends with a question to drive replies. Under 200 characters.
- Write a LinkedIn post about [topic/experience] using this structure: bold first line hook → story or insight in 3–5 short paragraphs → practical takeaway → 1 question. No hashtag spam.
- Rewrite this LinkedIn post so it feels less corporate and more like a real person sharing something they actually learned: [paste post]
- Write an Instagram caption for [image description] targeting [audience]. Include a hook in the first line (cutoff point), a short story or insight, and a CTA. 5–8 relevant hashtags at the end.
- Write a carousel script for Instagram on the topic of [topic]. Slide 1 = hook, slides 2–7 = key points (one per slide), slide 8 = CTA. Keep each slide under 30 words.
Email Newsletter Prompts
Email lives or dies by the subject line and the first sentence. These prompts address both.
Write a weekly newsletter edition about [topic] for [audience]. Keep it to 400 words. Include: 1 key insight, 1 actionable tip, 1 relevant resource. Conversational tone, no fluff.
Write 10 subject line options for a newsletter about [topic]. Include urgency, curiosity, and benefit-driven variations. No clickbait.
Rewrite this newsletter intro so the reader is hooked in the first two sentences and can't stop reading: [paste intro]
Write a re-engagement email for subscribers who haven't opened in 60 days. Keep it under 150 words, honest, and make it easy to unsubscribe.
YouTube Video Script Prompts
Video scripts need structure that works when spoken aloud, not just read on a screen.
Full script
Write a YouTube video script for a [length] video on [topic] targeting [audience]. Include: a hook (first 15 seconds), a clear outline, natural transitions, and a subscribe CTA at the end. Write for spoken delivery — short sentences, no jargon.
Hook only
Write 5 opening hook options for a YouTube video about [topic]. Each should create a pattern interrupt in the first 5 seconds. Try a bold claim, a surprising statistic, a question, a story opener, and a visual setup.
Thumbnail + title
Write 5 YouTube thumbnail text + title combinations for a video about [topic]. Optimize for click-through rate without being misleading.
How to Customize Any Prompt for Your Brand Voice
The fastest way to make any prompt produce on-brand content is to add a voice descriptor. Here's the formula:
[Base prompt] + "Write in a voice that is [3 adjectives]. Avoid [specific things to avoid]. The reader is [describe reader specifically]."
For example: "Write a LinkedIn post about pricing strategy. Write in a voice that is direct, experienced, and slightly provocative. Avoid corporate buzzwords and passive voice. The reader is a B2B founder who's undercharging and knows it."
Once you have a voice descriptor that works, save it and append it to every content prompt. Within a few iterations, ChatGPT will produce content you barely need to edit.
Done-for-you prompts
Get 500+ done-for-you content prompts
The Content Creation Toolkit includes 500+ categorized prompts for every format — blog, social, email, video, and more. Voice descriptors included.
Browse the full Content Creation Toolkit →